Tigers Experience - The Youth Brigade -Baking Bad

Baking Bad - The Youth Brigade Strikes again . 

I love what Woody Allen Said " In the next  Life i want Life to be  backwards - from Death to an Orgasm " 

Following your passion alone cant get you anywhere , you need to test your passion , research it , fund it , collect the right team to have a common passionate story and then you make a success story . And trust this all can only happen when you are unmarried , have a professional degree backing you , a good doze of work ex behind you , the knowledge , the funds and the right people doing haan mein haan .

Baking Bad - the story , from a facebook debate to reality and how . When i told my Mom In Law we are getting pizzas , she was excited and then asked kahan se (from where)? i replied Baking Bad .. she went like ai kee na hai (what kind of a name is this) , and refused to take the name ever after ; the son was excited he connected with the name baking bad , wonder why ? ; wife anyways is a pizza freak and was super excited ; pop in law was excited because the people behind the pizza Company had the same surname as him "Puniani" a rare surname to find within the Punjabi community . And Tiger , never says no to a good offer, specially after reading such good reviews  ... i was fascinated by the Youth Brigade their Charisma , their belief , the professionalism , their go getting spirit . hence had to try their product for the second time and this time it was a huge order .

• Heisenberg 
• Bandit Green
• Four Cheese
• The Boss 
• Pork Me Slider 
• Falafel Slider
• Baked New York Cheese Cake

Background Of the Youth Brigade at Baking BAD :

Baking Bad is the brainchild of 3 partners, Arjun Jaiswal, Saniya Puniani and Sahib Puniani, who share their love for food. Why Pizza? because "what is more desirable, satisfactory and simply yummier than a pizza". 

Previously a pilot with Jet Airways, Arjun Jaiswal quit his “high-flying” job to venture into the food world with one of the first night delivery joints, The Munchbox.

While still pursuing her day job as the Brand Manager with a luxury retail brand, Saniya Puniani co-founded The Munchbox with Arjun Jaiswal. Baking Bad happened when she decided, it was high time to take the plunge and follow her food dream full throttle. 

Sahib Puniani, an MBA from Christ University, was working with a leading food search portal before launching Baking Bad. His experience with the portal, gave him an understanding of the industry, its working and most importantly what “not” to do in setting up a food biz.

Wonder which one of them had the Deep Pockets LOL. :)

The Order / The  Treat 

What made you start a midnight delivery service ?

Having tasted success with The Munchbox, we figured the midnight delivery segment is here to stay. We understood the market quite well, not only because we were in the business, but we are the people who want food at 3 in the night ourselves. Most of the midnight delivery outlets were offering the same kind of food, some better than the others, but still the same. So while were still conceptualizing Baking Bad, all three of us felt a product like ours could really fill this gap. Who wouldn’t like a pizza at night, and that too a thin crust, wood fired and an overloaded pizza!

Going by their answers i really wondered what is the market scope of a mid night delivery ? How many people actually order food at unearthly hours ? who are these people ?  All i analyse is that things have changed and yes there is a demand for mid night food - call centers , people with broken shifts , parties , gamers , party animals returning home ; basically mid night delivery is for the young at heart Lol , no no they deliver from 7 pm to 4 am - hence you guys can also order no worries . They beat the regular commercial pizza places thanks to their personalisation and innovation .. guess there is space for everyone.

How many pizza per day ? And Who Orders?

We sold almost 4000 pizzas last month!!

Depends on the day of week. But weekends are particularly crazy, with non stop orders. However, our patrons are not just the party goers, who need food once the clubs shut down at 1. Maximum orders during weekdays are from 7:30 to 10:30, which goes to say that we are serving food that people enjoy over nice family dinners too. Of late, we have started receiving a lot of bulk orders for house parties as well.

Bandit Green

This was my sons order and boy was he right, delicious to the core - Pesto sauce base with cherry tomatoes ... killer  - a beautiful mix of acidity - cheese , pesto and tomatoes - burst of flavors playing havoc on your palate.. well made pizza .listen eating pesto is an acquired flavor - not many like it for its strong dominating flavors ..  we love it .

Heisenberg

This was ordered for Tiger - Salami, smoked pepperoni, smoked chicken, bacon bits, fresh basil and green chilli - Yes indeed all my favorites on crust made by hand and woodfired . Can actually visualize this pizza being in the oven and the cheese bubbling away on top .. the salami and pepperoni going deeper in colour and my mouth salivating like an animal .. god writing this is driving me crazy - hope someone from baking bad is listening and is going to do something about it NOW. What do you guys think can anything go wrong with this baby .. no way . This was total heaven on earth .

Four Cheese

A serious mood - this pizza was ordered for the full family of 6 - we all love the four cheese pizza . And honestly speaking my test for any pizza company is the Four cheese pizza , you get this right you got it al going for you . Simple pizza with four different flavors riding it , amazing choice i must say . Baking Bad didn go wrong anywhere making this .. kudos Chef Vijay Aryan . Wonderful Plain Cheese pizza loved thoroughly by the bhookad family .Mozzeralla ,Cheddar ,Parmesan and Blue cheese .

Any previous background in F NB ?

Arjun Jaiswal- The Munchbox And Chef Vijay Aryan
Saniya - we only live to eat .

Who makes the recipes in the lab?

The recipes and the combination of toppings was joint effort of the three partners along with their head chef, Vijay Aryan.
Come over someday and we shall show you how we experiment .. we have good feedback collection process which constantly updates us about the flavors in demand and we stay alive .

The Boss 

Smoked Pepperoni, Sundried tomatoes with Pesto drizzle - this is the favorite of the Baking Bad Team - thankfully forced on to us ..  normally pepperoni pizza is the most expensive to order and people are reluctant to order , so when they said we are sending you one of ou favorites - i assumed and hoed it was a pepperoni . Well to be honest had a good pepperoni pizza after a long time , checkout the colors , so divine and meaty . I love Pepperoni . 

Falafel Slider & Pork Me Sliders

The Sliders a new concept in the Indian market and i say it is the most sensible thing that has happened to us - they pack four in a box . A great sampler on the side and also a great feast for the small appetite foodies . Saniya will hate me for this but i did not like the Falafel Slider a bit too dry for me - but she fought me and said but "it is the largest selling " i was like ok wil try it again saniya hehehheheheheheh. But the Pork Slider - hey bhagwan was a killer - the pork beautifully pulled and mixed with the bacon jam , juicy meaty  - hmmmmmm  in short heavenly . I wil go back again again for this one .

Pork Me Slider 

Check out the mean Slider , Pulled pork caramelized onions in bacon jam OMG situation .Cant handle the salivating me anymore . Is it a Slider or a Sider ?

How often do you innovate the recipe , trials etc ? 

Its an ongoing process. There is never a dull moment in the Baking Bad lab!

Which is the largest selling ?

Heisenberg is one of the most popular pizzas, followed by Hot Spot (veg and non veg). 

Baked New York Cheese Cake

Leave the family aside for the time being they are totally FED UP hehehehehehehe; I love the Cheese Cake , I just go mad over cheese cake and the original one not the fancy flavored ones .. the lemon cheese cake is divine . Creamy lemony slightly baked that is the New York Baked Cheese cake . I tried doing a research on why New York but cudn really dig out much info , will dive deeper post eating the is mean desert.

Delivery and Packaging

Now this is the second element of judging a mid night delivery service The Order taking and  The Delivery - Perfect . Order taking no comments as Saniya was helping me with it , but delivery 40 mins meant 40 minutes .. the man was at the door step , don our lab was there to receive him along with tiger . Ok lemme tell you the families reaction when i told the family im ordering pizza from Baking Bad - the name story i told you up there , the delivery funda - they were like forget it yaar they will keep us waiting and we will starve and start fighting , no one delivers on time and secondly they will get cold and not edible etc etc etc , the rants carried on . but anyway i did convince them and we did order and trust me the delivery was prompt , the pizza stil nice and warm . Cherished .

The Family Treat 

The Pizza Mercenaries on the JOB hehehehehehe No comments ,let them enjoy . There is no love better than the love for FOOD and eating together .

What is the future plan ?

We wish to go pan India very soon ! 

Delhi/NCR should also be getting a few Baking Bad restaurants !

You can also try some live baking from us at the palate fest this year in November at Nehru park.

Any other info which would make my blog worth a read and you get orders rolling in

Besides pizzas, we also have a range of sliders. You could choose from Thai flavoured duck or pulled pork or the good old chicken. For the vegetarians, the Falafel and Mexiteer(Kidney bean patty) simply can’t be missed. Packed with flavour and garnished with our in-house dips, sliders are a welcome alternative to the messy burgers.

Desserts: The Baking Bad Baked New York Cheese cake

Look at Tigers guts to copy paste and actual Q& A session with all three . Lol  Jai Ho !!!

Tigers Overall Experience : I made new friends - The Youth Brigade , i could smell Teen Spirit ,yes The Concept and they are here to Stay For sure . A good product backed by a good logistics team is a real winner .  Way to go Team baking bad . Guys for what all areas they cover , etc etc please call them , sorry . For any Pizza shop i judge the Pizza on Three parameters - The Crust , The Sauce , The Toppings . And how i do it is i take a slice scrap all the stuff on top separate them and eat each one individually to absorb and understand they flavors and then decide how good the pizza is . They Passed .

Sshhhhhhhhhhh  a secret - The Leftovers were cut and toasted in the regular toaster for breakfast with eggs .. yumm  try it .